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Digital Marketing – Shape Your Market-Share

Customers are making their decisions online.

Statistics show that around 90% of all buying decisions are made online these days before a customer physically enters a location, or calls

  • Buyers research, and on average a client will look at 15 places on line before deciding to make a purchase
  • Customers do not want to be sold, they want to be informed
  • The new way of buying means a business can grow rapidly through a strong online presence and generate thousands of leads by sending qualified traffic to a website via SEO, SEM, Social Advertising, and Content Marketing
  • Leads become sales when all elements of a virtual doorway are implemented well, and seamlessly converge with sales and customer service resulting in high conversion and retention
  • Comprehensive digital solutions and packages designed to establish a highly competitive on-line presence, and effective marketing funnels to engage ideal clients and drive sales
  • Do it yourself, do it with you, and do it for you, options provide great flexibility to suit the relative skill-sets, knowledge, experience, and wallet, unique to each business

Reputation Management

Your online reputation matters

Every minute, businesses are being shaped by consumers who are exchanging dialogue and sharing reviews about them online. And since 97% of consumers find local business info on the web, you need a way to see what your customers are saying and a platform to join the conversation.

Take control of your online brand

Reputation Management allows you to take control of your online presence by allowing you to correct your business listings, monitor and manage reviews, observe what competitors are doing, and much more.

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Monitor Reviews

Receive an alert the moment a review is submitted on all of the most popular review sites, including Yelp, Facebook, and Google+, as well as a ton of sites that are relevant to your specific industry (e.g., TripAdvisor, RateMD, Cars.com, etc.).

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Generate reviews

Easily gather new reviews from delighted customers and ensure that negative reviews stay private.

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Advanced listening

Find “mentions” from news sites, blogs and social networks so you get the full picture of what people are saying about your business.

Competitor insights

Monitor what your competition is doing online and build strategies to gain more customers in your area.

Simple social media management

Save time by using one platform to monitor and analyze your social media efficacy.

Monitor web presence

View the accuracy of your business listing data across the web on all of the major directories and citations. Listings are crucial to making sure people can find you on Google.

Reputation Management Executive Reports

Get the high-level view on all aspects of your online reputation through weekly executive reports.

Social Marketing

Making Social Media Management Easy

Did you know that 93% of shoppers' buying decisions are influenced by social media? Most business owners recognize that being active on social is not only essential for staying in touch with customers, but also for growing their revenue.

Managing your social networks, however, is a lot of work. It takes time, resources, and social media expertise that most local business owners don’t have.

Put stress to rest

With our Social Marketing solution, you’ll gain the social exposure your business needs, improve customer engagement, and increase web traffic—all at the same time while barely lifting a finger.

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Manage social networks from one location

Monitor Facebook, Twitter, Foursquare, and Google+ content from one easy-to-use dashboard.

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Gather ready-to-publish content

Save time and energy with customizable settings that allow you to find and republish your industry’s hottest news.

Post to multiple social channels

From one tab, you can publish content to multiple social sites with the push of a button.

Receive real-time social leads

Discover and interact with leads who are looking for products and services like yours in real time.

Schedule posts in advance

Set-up and preview posts before you publish, and build all of your week’s content in one sitting.

Track performance across profiles

Get important stats that provide insights into your social profiles for better content strategy and customer engagement.

Website Design

Custom websites optimized for local search

We’ll build you a stunning custom website that captivates visitors and ensures their experience is a memorable one. And thanks to our advanced tools and development team, we keep your site up to date with the latest SEO and mobile strategies, which means customers can easily find your business in local search.

Take advantage of responsive design

Scale to the size of whatever screen your site is being viewed on—mobile, tablet, or desktop.

Integrate your social profiles

Connect your social media profiles for higher traffic volume and consistent branding.

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Edit content without worrying about code

Update and publish content without any coding knowledge through our intuitive dashboard.

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Search engine optimized

Ensure that your site follows all of Google’s latest requirements so that customers can easily find you.

Maximize your conversions

Use large buttons, integrated coupons, and engaging images that provide clear calls to action for your customers.

Create custom content

Work with us to build your vision on how you want your site to look and feel.

Speed kills

Having a stunning website is irrelevant if navigating is slow and cumbersome.

Mobile-friendly websites are a necessity

The mobile revolution is in full swing, and if you haven’t gotten on board, your business is suffering. Both search engines and customers demand mobile-friendly sites—Google now ranks them higher than their desktop-only counterparts. Plus, 4 out of 5 consumers use smartphones to do their shopping (comScore), so you need to make sure that you’re giving them the best browsing experience possible.

If your site isn’t mobile-friendly, you’re losing online visibility (not to mention customers) at an alarming rate. Contact us today and we’ll get you back in the game in no time.

Listings Management

Ensure business listings are accurate across the web

Inconsistent business listings can spread across the web like a deadly disease, affecting major online directories and search engines that control local search results.

Forty percent of local businesses have listing errors, and 73% of consumers lose trust in a brand when their listings are incorrect (Search Engine Land). Guess where they’re going? That’s right - the competitors who are more discoverable.

Good news is, it’s an easy fix with big benefits. By claiming and correcting your business listings across the web, you not only prevent charity for your competitor, you boost your SEO results and gain more visibility among potential customers.

Our Listings Management tool strengthens your online presence by:

  • Directly updating major directories like Google, Facebook, and Bing with accurate data
  • Syndicating accurate listings across 300 sites that control local search
  • Continuously claiming and correcting missing and inaccurate listings

Listings Management Reporting

The data landscape is very complex, and understanding how data changes across the web can be challenging. Therefore, it’s critical to report on how everything is working.

Lavan Listings provides what similar tools don’t: complete transparency with tracking and reporting metrics so you can see exactly what’s happening with your information, and the value the service is providing.

Brand Analytics

Monitor all of your locations at once

It doesn’t matter how much money you pour into national advertising campaigns, customers are still going to judge your brand by what’s happening at the nearest location. And you can be certain they’re going to make their opinions known.

If you’re a business with multiple locations, you need an easy way to monitor all of your reputation data. Our Lavan Brand is the best-in-class tool for multi-location reputation reporting.

Review comparison and management

Compare scores between locations and identify the best and worst performers, enabling you to better focus your time and effort.

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Listing visibility and accuracy

See how and where your locations are listed on directories, review sites and social networks.

Post to multiple social accounts

With multi-location posting, you can post to Facebook, Twitter and Google+ for numerous locations at the same time.

Scalable from 2 to 2000+ locations

There is no limit on the amount of locations that can be added to reports.

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Interactive roll-up reports

Monthly reports give you a birds-eye view of your online presence and allow you to dig deeper into individual locations.

Digital Advertising

Increase Sales Through Real World Results - Calls and Visits

Let’s face it, a local business is less interested in impressions and clicks - We want phone calls, store visits, and ROI. With Digital Advertising, our clients get a monthly report of real-world conversions like store visits and phone calls.

By combining cutting-edge search, social, and display advertising technologies, our clients get the perfect performance recipe and execution. There are three primary ways to promote a business online: search engines, social media, and websites/apps. We leverage technologies like retargeting and geo-fencing to target the right people and increase sales.

Superior awareness & exposure

Digital Advertising uses the most advanced data-driven advertising technologies to promote your business to the right prospects at the right time, including competitor’s customers, nearby consumers, recent website visitors, past customers, and more.

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Managed services

Our experienced Digital Agency professionals do all the heavy lifting for you, from setting up targeting and creating geo-fenced conversion zones to providing you with monthly proof-of-performance reports.

Proven ROI

Our monthly reports don’t just show that you’ve increased your impressions and clicks—these reports also show that you’ve generated more results that matter: phone calls and location visits. You will know you’ve earned a positive return on investment.

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Key partnerships

With long-standing relationships with ad partners like Google and Facebook, Lavan Financial Group will always be on the cutting-edge of digital advertising technology.

Content and Experience

People expect local businesses to share interesting content and provide extraordinary service. They want to be informed not sold. Give them videos, blogs, text messages, and more to go above and beyond their expectations.

Content marketing is the practice of creating high-value content for a target audience to attract and engage them. It should be a core component of every business owner’s marketing strategy. When companies provide consistent, valuable information to their customers, they build brand loyalty and drive business.

We offer three digital service models that cater to the unique needs of your business

Do-It-Yourself

You know exactly what you want for your business and how to interact with customers online. We simply provide you the tools and training, and then you’re off to conquer the digital world on your own.

Do It With Me

We team up and share the workload on a level everyone is comfortable with. We’ll take on the responsibilities you don’t want to worry about, like listings management, review monitoring, and social posting.

Do It For Me

If you’re too busy to worry about online marketing, we can do most (if not all) of the heavy lifting for you. We get right under the hood and learn your business and customers so we can communicate your brand effectively.

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